Laptops transform the Home
Households that own a laptop computer and a home network are on the frontier of online activities.
These advanced consumers spend twice as much time online as all dial-up households, are three times more likely than broadband-only households to go online in the living room, and watch an hour and a half less TV per week than the average household. With this group swelling from 4 million to 30 million households in the next five years, the cumulative effect on shopping, media consumption, and services will be dramatic.
By Ted Schadler. [Forrester Research: Forrester Business View]
