Wed, 19 Dec 2007 22:58:40 GMT
"Advertising is the tax you pay for being unremarkable"
On the
Fast Company
weblog, Danielle Sacks has posted
a brief summary
of highlights from
The Idea Conference
organized by
Advertising Age
. The
“breakout star of the day”
was Robert Stephens of Geek Squad, who regaled the audience with stories about launching and bootstrapping Geek Squad from untested concept to (geek) cultural icon. Along the way, he offered up some
great quotes about innovation
:
(1) “I believe advertising is the tax you pay for being unremarkable.”
(2) “Ramen Noodles. This is why startups are so innovative. Large companies want to be nimble, that’s why they go to “idea” conferences. I suggest starve departments of money.”
(3) “If you look for ideas in your industry, you’re stealing. If you steal ideas from other industries, that’s innovative.”
[image:
Robert Stephens at The Idea Conference
]
– dominicbasulto [Endless Innovation]
